Constantijn Huygens and The New World -- "Ut pictura, ita visio": Kepler's model of the eye and the nature of picturing in the north -- "With a sincere hand and a faithful eye": the craft of representation -- The mapping impulse in Dutch art -- Looking at words: the representation of texts in Dutch art -- Epilogue: Vermeer and Rembrandt -- Appendix: On the emblematic interpretation of Dutch art